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As a farmer, you know that email is an important tool for communicating with your farm business partners and customers. But did you know that there are certain tactics you can use to make your emails more effective? Email marketing can be a highly effective tool for every farm. For every dollar invested in email marketing, the average return is $44.25. And, nearly half of all email recipients made a purchase based on an email they received in the last year. Email marketing can be used for a variety of purposes, such as weekly CSA newsletters, farm updates, or monthly newsletters. When used effectively, email marketing can be a powerful weapon in every farm business.
In this blog post, we'll discuss three email tactics every farmer should know. So read on to learn more!
The first step to email marketing success is to make sure you have a clean and well-organized list. This may seem like a no-brainer, but it's important to make sure your list is up-to-date and that all the information is accurate. The best way to do this is to use an email service provider (ESP) that can help you manage your list and keep it clean.
Farms that collect emails from their existing customers see an immediate increase in sales. Buyers are forgetful, and even the most loyal customers can sometimes forget to subscribe to the seasonal CSA Subscription. Collecting emails from existing buyers allows you to send emails and order reminders to prompt regular purchases and re-engage loyal customers. Farmers who use their email to stay top of mind over other platforms enjoy +30% in average order sizes. Remember: your existing customers are loyal and 3x more likely to make a purchase from your Farm (versus a new customer). So don't let them forget about you - stay top of mind with email marketing!
It's important to engage regularly with your list, or you run the risk of losing subscribers. The best way to do this is to send out regular emails, such as a weekly farm update or monthly newsletter. This will keep your farm top-of-mind and show your subscribers that you're active and engaged. It's also important to make sure your emails are interesting and informative so that subscribers will actually want to read them.
When someone subscribes to your farm's email list, it's important to make a good first impression with a welcome email. This is your chance to introduce yourself and your farm, and let subscribers know what they can expect from your emails. Welcome emails are also a great opportunity to offer a discount or freebie to new subscribers. This will give them an incentive to stick around and see what else you have to offer.
A farm newsletter is a great way to keep your customers informed about what's going on at the farm. You can use it to share farm updates, new products, or upcoming events. This is also a great opportunity to show off your farm's personality and build relationships with your subscribers.
Loyalty emails are a great way to show your appreciation for your best customers. You can use them to offer exclusive deals, discounts, or freebies. This is a great way to build loyalty and keep your best customers coming back for more.
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Email capture is a must for any farm website. An email capture form allows visitors to sign up for your farm's email list, usually in exchange for something like a freebie or discount. This is a great way to grow your list and ensure that you're reaching your target audience.
As any farmer knows, running a farm is a lot of work. There are always new things to learn and new challenges to face. But it can be difficult to keep up with all the latest news and information. That's where Farm newsletters come in. By subscribing to a Farm newsletter, you can stay up-to-date on all the latest news and information, without having to go looking for it. Plus, it's easy to configure in just minutes. And it works! So if you're looking for an easy way to keep up with all the latest news and information about farming, be sure to subscribe to a Farm newsletter today.
Email marketing is a powerful tool for farmers. Not only can it be used to cultivate leads, but email can also be used to keep customers informed and engaged. By using the tactics we’ve outlined in this post, you can start building an email list that will help your farm business thrive. Have you tried any of these tactics? What has been most successful for you? Let us know in the comments below or on our social media pages. And don’t forget to sign up for our free weekly newsletter, EasyDeliveryPro, for more great tips like this one delivered straight to your inbox.
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