Discover how small farmers are innovating to compete with giants like Amazon Fresh, emphasizing sustainability, community, and local authenticity.
In recent years, the food industry has seen an enormous shift in how Americans are purchasing their groceries. With the rise of online shopping, more and more people are choosing to buy their food from online retailers as opposed to traditional brick-and-mortar stores. This is especially true for fresh farm products such as produce, eggs, meat, and dairy items.
In the United States, online produce sales have seen a remarkable 1.7% increase from 2019 to 2022! This means that fresh fruits and veggies are being purchased almost exclusively through digital channels; in fact, dollar sale share has skyrocketed from 0.7% up to an astonishing 2.4%.
In this article, we’ll also provide some helpful resources that will make it easier for you to start selling online. So let's get started!
When you're ready to start selling your products online, it's essential that you have an online store where potential customers can learn about who you are and what makes your farm special. Showcase the quality of your offerings and share information on how they were created with a well-designed digital storefront.
With an online farm store, you can digitalize your business and reach a broader customer base. This e-commerce website will allow for convenient access to all of the products from your farm! A software company will provide you with all the necessary tools to quickly and easily build your online store.
A great website should include things like photos of your products and farm, descriptions of each item and its benefits, contact information, shipping details, customer reviews and ratings, and more. Additionally, you’ll want to make sure that it’s compatible with mobile devices so people can access it easily on their phones or tablets.
Using social media is a great way to get the word out about your farm and build an online presence. It’s also a powerful tool for engaging with customers and building relationships with them. Platforms like Instagram, Facebook, Twitter, YouTube, and even LinkedIn are perfect for highlighting new products that you’re selling or announcing upcoming events.
You can also use social media to answer questions from customers and showcase the process of creating your products, such as how you harvest vegetables or raise animals on your farm. This will help people feel connected to your farm and build trust in your brand.
Email marketing is a great way to stay in touch with customers and send out special offers or discounts. You can use email campaigns to announce new products and services, send out reminders about upcoming events, or provide helpful tips on how to use your products.
Selling your fresh farm products online is an excellent way to increase the reach of your business and generate additional revenue. With the right strategies and tools in place, you can quickly start taking advantage of the various digital channels available to you. So don't wait any longer — get started today!
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