Discover how small farmers are innovating to compete with giants like Amazon Fresh, emphasizing sustainability, community, and local authenticity.
Are you a farmer with a website? If so, you're in good company. A recent study found that more than 60 percent of farmers have websites. While this is great news, it also means that there are a lot of farmers out there who could benefit from some website advice. In this blog post, we'll discuss five common farm website mistakes and how to avoid them. Let's get started!
A farm website is a website that is created for and about a specific farm. This can include anything from an online store to a blog about the day-to-day happenings on the farm. Farm websites are a great way to connect with current and potential customers, as well as share information about your farm with the world. Creating a farm website can be a great way to promote your farm and sell your products. You can also use your farm website to keep your customers updated on what's going on at the farm, as well as share helpful information about farming and gardening.
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A mobile-friendly website is a must in today's world. More and more people are using their phones and tablets to surf the web, so it's important that your website is designed to be viewed on these devices. If your website isn't mobile-friendly, you're likely losing potential customers. To make sure your website is mobile-friendly, you can use Google's Mobile-Friendly Test tool. Just enter your website's URL and Google will let you know if your site is mobile-friendly or not.
Your website should have a clear call to action (CTA) that tells visitors what you want them to do. Whether you want them to buy a product, sign up for your newsletter, or contact you for more information, your CTA should be clear and easy to find. The last thing you want is for visitors to your website to leave without taking any action.
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If you want people to find your website, you need to make sure it's optimized for search engines. This means using the right keywords throughout your site, as well as creating quality content that people will want to read. You can use Google's Keyword Planner tool to research the best keywords for your farm website.
Your website should be a living, breathing thing that is constantly being updated with new content. If you don't keep your website up-to-date, people will stop visiting it. A good rule of thumb is to update your website at least once a week with new blog posts, photos, or products.
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Your website should be easy to navigate so that visitors can find what they're looking for quickly and easily. This means having a well-organized menu, as well as clear and concise labeling. If your website is difficult to navigate, people will likely leave before finding what they're looking for.
Farm website owners make these common mistakes that can be easily avoided. By following the simple tips provided, you can ensure your website is effective in reaching your target audience and helping you achieve your business goals. Are there any other farm website tips you would like to share? Let us know in the comments below!
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